Techniques of Persuasion : Motivating The Consumer

1. Stacking
   Stacking is the list of reasons why the product or service is good.
2. Repetition
   Makes product or service familiar to consumer
3. Slogan
   Identifies product or service with an idea
4. Logo
   Identifies product or service with a symbol
5. Snob Appeal
   Associates product or service with a personality or lifestyle.
6. Cause and Effect
   Use this product or service, then your problems will disappear.
7. Emotional Appeal
   Uses emotion to sell a product or service (pity, fear, happiness, patriotism, etc)
8. Price Appeal
   Consumers will be getting something extra for less money.
9. Testimonial
   Someone endorses their product
10. Sex Appeal
    The product will enhance your sexual attractiveness
11. Bandwagon
    Uses peer pressure to influence the consumer if everyone else is doing it, so should you
12. Confusion
    Gains the consumer’s attention by confusing them, and then retains the attention as the consumer tries to figure out the message.
13. Technical Jargon
    Uses technical words to impress the consumer.
14. Transfer
    Associates the product with words or ideas that may or may not be related to the product. The association seeks the transfer to certain the qualities.
15. Name Calling
    The advertiser compares its product or service to the competition in a way that is favorable to the advertiser.
16. Plain Folks
    The advertiser tries to identify its products with common people just like you.
17. Glittering Generality
    The viewer is given a general feeling about the product, but not much else.
18. Avante Garde
    The suggestion that using this product puts the user ahead of the times.
19. Facts and Figures
    Statistics and objective factual information are used to prove the superiority of the product.
20. Weasel Words
    Are used to suggest a positive meaning without really making any guarantee.
21. Magic Ingredients
    The suggestion that some almost miraculous discovery makes the product exceptionally effective.
22. Patriotism
    The suggestion that purchasing this product shows your love of your country.
23. Bribery
    Seems to give a desirable extra something.
24. Wit and Humour
    Customers are attracted to products that divert the audience by giving viewers reason to left or to be entertained by clever use of visual oral language